Thursday, 5 January 2012

Avatar Official Website

The first part of the website greets you with a trailer of the most recent product, The Avatar Extended Collectors Edition. The trailer automatically plays to invite you into the product, it shows parts of the film and special features. The website offers you a translation of 20 different languages and countries. You are then given the option of three websites to join. I opened the main site. The opening page displays one of the main protagonists, whilst the pictures change between the environments and characters of the film. The bar at the bottom displays over 10 different forms of media technologies for downloading, playing, and purchasing. You can also be immersed into the world of Avatar by uploading a picture of yourself, which chages you into an Avatar. From the uploaded photo, this is the end result of turning yourself into an Avatar. Just from doing this quick and simple process you are hit with various media technologies. Such as you can 'Share' your Avatar to social network sites like Facebook, MySpace and Twitter. The page shows the latest release of their newest product. 'The 3-disc Extended Collectors Edition' with the release date straight after. Their are links to the Official Website of the Avatar and The official Avatar store, which helps to sell all Avatar related games and other products.  There are also many
environmental sections to this website, as previously mentioned about one of the plots of the film being about destroying the local environment in the film, the Director and Actors, have made a short clip with interviews and footage of them explaining why and how to help protect and save the environment.








This website page is a 'message from Pandora' which is conveying where to go (such as websites) and why you should protect the environment. With links and images posted below the video to visit the website to donate and read articles about the Amazon Rainforest. You can also 'tweet' (Twitter) or share the video or the page on your own social networking sites.


This webpage is showing you how to join the Avatar Program. This is relating you to the film and placing you in the film. You have to register which gives the website access to email your account, with offers and updates and other various deals to entice you with.














This image ( shown above) is displaying five different ways to explore and enjoy the film in your own ways. Through computer games or various devices such as the Iphone, Ipod and mobile phones. Downloadable content, such as wallpapers for your phones and computers. Toys and other miscellaneous objects you can purchase online as presents for children and loved ones at anytime of year. They keep the process relatively simple and straightforward to keep customer satisfaction. New products and items are constantly being released to keep the spirit of the film alive.

This frame ( left) pictures one of the five different methods to indulge the consumers into the world of Avatar with these games. This game is adapted for the Iphone and other various such devices with equivalent capabilities e.g. Ipod and Ipad. The page displays a trailer of the game, on an Iphone screen, showing the consumer what the finished and downloaded product will look like. The page in the centre toward the bottom also offers the site, in various translations. You can also share the page with friends and followers on your social networking site. On the left side of the page the creators of the product are persuaded to investigate the company after discovering the Avatar product, which may help increase sales for other productions.


This web page links you directly from the official site home page. This displays for you over 10 different videos and interviews from the film and with the cast. You can yet again immerse yourself into the world of Avatar by watching and interpreting these videos. These include: how it was made, how specific parts were changed and made, and interviews with the characters. Advertisements are featured at the ending of each video, to attempt to encourage the viewer to purchase the latest product.


Overall this website contributes well to engaging with consumers, and also helping protect the environment, which links to the film. It is easy to navigate, and fun for children of all ages.

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